The Creative Work of Dan Newman

Project Notes:

Code To Customer, a team of two young web developers, had already dabbled with establishing their identity. They came to Flightless with a clear goal of finding a new logo that reflected their personality and approach to doing business in the web industry. Several solutions were created and a concept refined that captured the character of the owners through two quirky icons and a customized logotype. The icons, which became affectionately known as ‘the tadpoles’ were used individually as personal avatars and together, successfully helped brand the business.

Studio: Flightless   Role: Lead Designer